Commercial lighting

High-quality lighting of the sales area, illumination of showcases and shelves are important indicators of the level of service. They, along with the convenience of the location and the loyalty program, play an important role in the customer's choice of store. When organising lighting, it is important to consider the functions of the various retail areas, as well as the technical and aesthetic aspects of the lighting equipment. In this article, we will try to take a closer look at the types of lighting, effective lighting solutions, and popular types of fixtures.

The right light in the store is an important salesperson. It works effectively for the owner of the sales area to promote new sales. It leads shoppers by the hand to the areas that they want and need.

Types of retail lighting

To begin with, let's look at the important types of lighting that should be used in a retail space and give popular lighting solutions.

• General lighting is the main light of the sales area. Thanks to it the customer is oriented in space and moves freely through the areas of the store. For this task we recommend using linear lights.
• Accent lighting - used to attract the customer to a particular area. It can be a particular product or department. Often, accent lighting uses track lights.
• Decorative lighting - serves to decorate the sales area. It is not mandatory. The task of such light: to create a unique atmosphere in the space. LED strips and modules do an excellent job with this task.

Popular solutions

After we have decided on the types of lighting - let's look at popular models of LED light sources. The modernity of the space is directly dependent on the quality of light scenarios. To create different scenarios will help modern lighting solutions, which we will consider in this block.

Track Luminaires

Track luminaires focus the customer's attention on a particular group of products. Accordingly, lighting fixtures of this type perform the function of accent lighting. Often, this type of light is called a small spotlight, which is understandable - the light flux is directed at a specific area that needs to be illuminated.

We recommend the following series: TUBE ZOOM Clip.
Reliability, durability (50,000 hours), economy (up to 70% of electricity) are the main criteria for choosing lighting fixtures for retail lighting. LED solutions are more practical for long-term operation, do not require frequent repair/maintenance, are easily built into refrigerators, shelves, racks, showcases, used in pendant chandeliers, track systems.

• As you might have guessed by now, the Clip series is designed for store lighting. It has a stylish design and good color rendering.
• The advantage of the TUBE series is the concise design and the absence of unnecessary details.
• ZOOM allows you to change the angle of the light beam from 20 to 60 degrees by turning the ring on the housing.

Areas of application (varieties of commercial premises)

• shopping and entertainment complexes;
• hyper- and supermarkets, shops;
• pharmacies, cafes, bars;
• warehouses, utility rooms;

Uniform general lighting creates a competitive advantage, enhancing well-being by encouraging visitors to shop. Directional lighting focuses shoppers' attention on merchandise, highlighting promotional items, billboards, decorative - creates a feeling of homeliness, indicates interesting interior elements. In dusty, humid spaces, devices of protection class IP65/66 are mounted.

Our Projects

Ralph Lauren store lighting

In the same year of 2019 in Moscow opened the fashion house of the American fashion designer on Kutuzovsky Avenue, where we first implemented the technology of magnetic overhead mounting system. We used linear HOKASU 75/35 luminaires, which have a wide light part, as the basis of the system. One-piece rectangular structure without gaps in the corners is effectively placed over the fashionable space.

Yves Delorme showroom lighting

And finally, fragments of the installation work on the lighting structure in the showroom of Yves Delorme in Barvikha. The structure with dimensions 4*13m and 2,4*11m is located over the whole sales area. The basis was a series of wide overhead HOKASU 75/35 luminaires.

Design, types of lighting

The designer specifically selects the color temperature, type of devices, taking into account the architecture and interior of the premises. linear pendant/overhead luminaires and built-in, such as Armstrong, ceiling (built-in, overhead), track lights. Led-equipment is safe, convenient to use, harmoniously combined with the design of shop windows, retail space:

• track - moves on a busbar, forms an individual light accent;
• point - suitable for suspended ceilings, niches with poor ventilation;
• consignment note - mounted on the ceiling, another flat surface, directed in the right direction;
• linear - ideal for mounting in medium to large rooms (modular elements stack to form a variety of shapes).

Device versions differ in lighting angle of 12, 24, 38, 60 degrees, housing color, dimming (intensity control). Technical specifications are presented in the description of the devices.

Organizing commercial lighting

Customers want to move freely around the hall, immediately find the goods. Recessed ceiling luminaires are relevant for rooms with a low ceiling height. Hanging options are useful in high rooms. Consider fire safety requirements (no overheating of devices), environmental friendliness of products (do not emit mercury, gas), aesthetic appeal.

The requirements of sanitary regulations determine the minimum indicator of illumination - 300-500 lumens (in practice 700-2000, for showcases - up to 5000). Cold light is relevant to emphasize glass, metal goods, warm - products of similar shades. Yellow is ideal for furniture stores. Meat highlighting, for example, requires special LED chips that produce a pink effect, without spoiling the white veins and red shades of the product. Ideally, you should evaluate the color rendering index. The higher it is, the better the luminaire conveys the natural color of the product.

HOKASU designs, installs and illuminates the store, increasing sales, the commercial value of each square meter of the property. Our specialists are experienced in equipping all types of spaces. Competently emphasize the goods, pick up the tone of light, make a potential buyer to see the expensive, exclusive products from the best side - the skills of professional design. An ordinary LED strip becomes in the hands of a specialist a conceptual solution that embodies the recognizable style of retail outlets.